About Us

A Message from Alan Squier

From the china to the seating, lighting, and more, it is the small nuances that create the ambiance of any dining establishment. Whether it is a boutique restaurant or a campus dining room, every project has a goal to create a unique atmosphere – and we can help.

Dining Essentials’ focus is on the fine elements of the foodservice industry – concentrating on china, utensils, seating...  As a brand of Squier Associates, Inc., you can be assured of the same attention to detail and dedicated customer service that sets our rep firm apart from others.

Alan Squier
Dining Essentials

Our Mission

To be the premier rep agency in our territory that sells and specifies furniture and supplies for the foodservice industry based upon our solid reputation and ability to deliver results.

Our Values

To protect and enhance the corporation’s high level of ethics and conduct.

To maintain a strong people orientation and demonstrate care for every employee.

To attract and hold customers and consumers with products and services of consistently superior quality and value.

To sustain a strong results orientation coupled with a prudent approach to business.

what our clients say about us


"During a time when many distributors are seeing a significant decline in the selling support provided by manufacturer representatives, the reps. of Squier Associates are a refreshing contrast. They help create sales of their lines through sales training, creative promotion, and end user team selling."

Kevin J. McClamroch, Vice President - Sales

"The Squier Associates team is a pleasure to work with. They are clearly among the tops in the area in product knowledge and service.  Their line list is second to none and I have complete faith in them to get the job done!"

Alan Burstein, District Manager
Edward Don

"Squier Associates has represented Hollowick for more than 25 years, and all through those years they have consistently demonstrated the highest levels of performance and professionalism. They are, in a word, excellent. We sincerely consider it a privilege to be able to work with Alan Squier and his entire team." 

J. Alan Menter, President
Hollowick, Inc.

"Squier Associates is one of the most organized and professional manufacturer rep groups that I have had the pleasure of having on my team.  They have fantastic relationships on all levels and the ability to not only manage everyday business but also strategically plan for the future."

Lee Ann Kelly, Vice President of Sales
American Metalcraft, Inc.

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14650H Rothgeb Dr. Rockville, MD 20850  |  (301) 762-3710